The journal
Essays and field notes on local search, AI search, voice agents, automation and the products I run. Written for owners and builders who'd rather read something specific than something loud.
AI voice agents · RingIris
The phone is still where a lot of small businesses win or lose a customer. Here's how RingIris answers it, and why tracking is the supporting act.
Local SEO · GEO
AI assistants are changing how people find local businesses, but the fundamentals didn't disappear. A practical checklist for owners who want to show up in both.
GEO · AI search
More people now ask an AI assistant instead of scanning ten blue links. GEOrank helps businesses get named and described correctly when that happens.
Local SEO · Reviews
Reviews shape whether someone calls you. RepWise helps businesses earn more genuine reviews and respond well, and it skips the tactics that get businesses in trouble.
AI voice agents · Small business
An AI receptionist is only as good as the instructions behind it. A practical guide to writing the document that tells a voice agent what to say, what to ask and when to hand off.
Automation · Small business
The best automation projects for small businesses are usually unglamorous. Here's what Try Automation Today builds, and how I decide what to automate first.
Automation · Small business
If you only automate one thing, make it the moment a new inquiry arrives. Here's a simple, practical speed-to-lead workflow and the mistakes to avoid.
Consulting · Automation
makethings.click is where I take on hands-on work: automation, practical AI, websites, integrations, CRM cleanup and growth. Here's how I approach it.
Tools · Link in bio
Social profiles give you one link. EasyBioLink turns that link into a page, and adds short links, QR codes and analytics around it.
Tools · Conversion
Small on-page notifications can reassure visitors or annoy them. Here's what EasySocialCred does and how I think it should be used.
Tools · Links
Short links, link-in-bio pages and dynamic QR codes in one dashboard. Here's what ExtendLink is for and why dynamic QR codes are underrated.
SEO · Tools
An SEO report is a starting point, not a verdict. Here's what Smart SEO Scanner checks and how to read a report without chasing the score.
Tools · SEO
Not every task needs a subscription. Free Micro Apps is a collection of free SEO and web tools for quick checks, most of which work without an account.
Domains · DNS
Domain research involves availability, WHOIS, pricing and DNS. DNS Record Check puts those in one search, plus AI name ideas when your first choice is taken.
AI search AI voice agents Automation Consulting Conversion DNS DNS Record Check Domains EasyBioLink EasySocialCred ExtendLink Free Micro Apps GEO GEOrank Lead follow-up Link in bio Links Local SEO RepWise Reviews RingIris SEO Small business Smart SEO Scanner Tools Try Automation Today makethings.click